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Highly reputable & long established Multi-Award Winning Brand /Show within the Exhibition Industry specialising in the “WEDDING MARKET”
This Multi Award Winning brand/event is a highly reputable and successful Wedding Exhibition held twice a year, established for almost 20 years now. This highly respected & renowned show is seen as the 2nd largest show in Scotland and the brand is one of the longest established wedding show organisers! Having hosted some 40 shows to date this brand is well and truly part and parcel of the fabric of the lucrative Scottish Wedding industry.
The brand are proud to deliver high profile award winning events, bringing together an array of dynamic & creative SME’s and promoting business growth within the wedding market it serves. Typically the vendor’s brand is responsible for hosting 2 events a year and the awards it has won, bears testament to its quality of delivering year on year. Shows are significant in size and typical PAID exhibit numbers range between 105-128 Exhibitors per show.
These events provide a powerful platform for Quality Customers/Exhibitors to exhibit at the show meeting face to face and communicating with a highly targeted audience. Its audience includes serious Consumer Buyers (‘Weds to Be’), Business Proprietors, Key Decision Makers of family & friends, and Trade Buyers, all of whom are dedicated and hungry to purchase for their Special Day.
With the average Scottish wedding now costing around £28,000 there is significant spending power at the shows! (Source SWD) With its direct focus attracting approximate audiences of 3-4,000 visitors per show whom are dedicated, serious and high affluent buyers, the shows target Visitors Demographics from ABC1 and geographically who will travel up to 5 hours, from all over Scotland and England.
This fabulous opportunity would be an ideal acquisition to Publication companies looking to expand quickly and into a new geographical area or an Events Organiser/PR Company looking to add on another industry event to their portfolio, or someone looking to start a new business in an exciting and desirable industry.
Together with the brand/ existing bi-annual show the purchaser will also have the highly valuable CRM database with circa 8000 entrants be they exhibitors, prospect & previous customers or organisations affiliated to the highly lucrative wedding industry. Plus a valuable registered consumer/visitors & weds to be’ Database. Company websites, Domains & Social Media Branded Title Names etc. are also included, not to mention proven business /advertising & marketing strategies with show planning guides to floorplans.
The brand and its shows fully understand the importance of the role and demand they play in the successful planning and organisation to provide an array of products & services face to face for a couple’s wedding day and bringing the buying experience & live show features to life for both visitors, and a powerful Revenue Generation platform to exhibitors and businesses. Because of the nature of its work customer service is at the centre of everything the brand does. The award winning brand and its shows have received superb testimonials from satisfied clients over the years and continues to receive them today. The level of service is further demonstrated by the very high levels of repeat business and referrals the brand commands, not to mention its many awards from highly respected industry experts.
This brand has forged an enviable reputation in the market based on many years historical and successful trading and service provision. It has many strengths including:
• Access to highly valuable Exhibitor & Visitor Databases with affluent buying power.
• Geographical Show Growth – Buy into a Fast & most efficient customer base with potential customers awaiting to sign up + repeat business.
• Increase Profitability in such a fast and competitive industry through immediate market penetration – increase market share more quickly than through organic growth.
• Limited Competition
• Attractive bolt on-Grow this as a sister arm, cost saving by cross selling & up selling your existing advertising medium.
• Potential Revenue Growth - awaiting to take to the next level!
• Opportunity to increase other advertising platforms – advice with industry expertise and knowledge
• Generate New Business accessing valuable & managed database
• Established Reputable Branding of Show Title for over 18 Years
• Over 6,500 registered Visitors /Buyers & CRM Database of 8,000 exhibitors, customers & high prospect customers
Turnover & bottom line has potential for higher growth in various areas by increasing: more sqm sold, increase regional/number of shows, increase the well awaited other advertising mediums and sponsorships for the show and attendees ticket sales.
This is ideal time to hand over the brand/shows after recently winning the prestigious industry awards. Indeed a prime opportunity for a new owner with many options to expand geographically and/or to focus on other untapped potential revenue mediums, that would complement the show & growth i.e. Show Programme Adverts to sponsorship + other areas, with correct structure of staffing the potential to increase the sales of sqm is unlimited. The option would be there to have more monopoly of the market & indeed the power to attract other advertising sales, seller is happy to share expertise knowledge of other revenue builders that is in demand.
The opportunity is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Typical 2 Show Turnover circa £130,000-£150,000 p.a.
Gross Profits circa £60,000-£70,000 p.a.
This is a goodwill and intangible asset sale and as such there are no premises associated with the sale.
A new owner will have immediate access to the show’s National Marketing Campaigns, company’s successful marketing, PR & advertising strategies and formula to attract a highly affluent visitor audience, with buying powers to deliver the expectations of a high R.O.I. to exhibitors due to the vendor’s policy on non-saturation.
Credibility of the award winning shows and ongoing advertising, enables continuous recommendations for ever increasing incoming exhibitor’ enquiries to exhibit via email & telephone from website and extensive list of other platforms.
The show/brand also benefits from very impressive referrals- Repeat & Existing Customers’ Business from previous show(s) varies between: 54-69%
The owner will provide full business familiarisation, training and handover as required to ensure a smooth transfer of the brand/show to new owners.
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