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Established Costa Del Sol Culinary Tour Brand For Sale

Marbella, Malaga, Spain
Asking Price:
€19,000
Turnover:
€76,000
Net Profit:
€53,000

This is an asset-only sale. What changes hands is the online business itself — the website and all the established booking-platform listings — not a company, legal entity or operating structure. (This has been run as a self-employed, or Autonomo.) There are no premises, no staff contracts and no business paperwork to take on. The new owner simply steps in and runs it however they like, which is exactly why the price is set for a quick, clean sale rather than a full-business valuation.

What is included:

A well-built, SEO-optimised website with direct online booking.
All established listings on major Online Travel Agencies (OTAs) and their review histories.
The brand name and its five-star reputation across multiple platforms.
A trained guide available to continue delivering the tours if the buyer wishes.
A detailed operations manual — tour scripts, pricing models, supplier and partner contacts — plus training and local introductions for a smooth handover.

The proven model behind these assets is an established food, wine and market tour operating in Marbella and the wider Costa del Sol, with three consecutive years of revenue growth (with a recent gross booking value of around 76,000 euros) and a growing, high-margin direct-booking channel that now outsells the platforms. Around a quarter of bookings come from repeat customers and referrals, and there is a confirmed forward order book of tours already scheduled for the remainder of 2026.

Because this is a sale of digital assets and not a business structure, the buyer is completely free: run it exactly as it is, rebrand it, change the format, or simply fold the listings, traffic and reviews into an existing operation. Growth routes remain largely untapped, including paid advertising, premium and luxury experiences, hotel partnerships, and expansion into nearby cities such as Málaga and Seville. The owner is relocating and is looking for a fast, straightforward handover.

Property Information

Location:

Marbella Old Town

Premises Details:

N/A

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

This business has grown to where it is today with a minimum marketing budget and zero paid advertising; everything has come from reputation and organic reviews alone. That means the real opportunity is almost entirely untapped. Corporate and group bookings through DMCs (destination management companies) are a natural next step and haven't been actively pursued. The same goes for concierge partnerships with hotels and villa/rental agencies, who are constantly looking for authentic local experiences to recommend to their guests — an easy, high-value channel that's sitting wide open. Add in even a modest marketing push — social media, influencer collaborations, paid OTA placement — and there's significant room to scale bookings well beyond current volume. In short: this is a business that has proven demand and a loyal following built on word-of-mouth alone. For a buyer willing to invest in growth channels that have never been touched, the upside is substantial.

Competition / Market:

We were established in 2018 and were the first food tour operator in the area, which has given us the largest base of reviews on the market. A handful of newer operators have since entered, but they're still catching up on reputation and review volume. What sets the experience apart is treating guests like friends rather than a group being herded through stops; the guide sits with them and tells stories, making it feel personal rather than transactional.

Reasons for selling:

The owner is relocating and is not looking to run the business remotely long-term. This listing is for the digital assets only, the website, OTA listings, and trained guide, not a company sale, which keeps the transition simple for both sides. Priced for a fast, clean handover to a buyer ready to take over operations quickly.

Trading hours:

Tours are run Tuesday to Saturday

Employees:
3
Years established:
2018

Other Information

Support & training:

The seller will provide a 2-week handover period, including full training on running tours, managing OTA listings (TripAdvisor, Viator, GetYourGuide, Airbnb Experiences), and introductions to key partner venues along the route to ensure a smooth transition.

Home based:
This business can be run from home
Relocatable:
This business can be relocated